How IGTV Can Be Used As An Effective Digital Marketing Tool

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IGTV Video – Social media has had an exponential penetration in the lives of people. What started as a medium for millennials to connect has today assumed popularity among people of all age groups.

Facebook, Snapchat, Instagram, and a lot of other social media platforms are widely used today.

With the average person spending a considerable amount of time online in such platforms, brands are now looking for ways to explore the power of social media in digital marketing.

Among the different platforms, Instagram is the most rapidly growing one and remains the preferred choice of marketers.

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What is Instagram TV?

Before you set out on the quest to make the most of Instagram’s Video marketing platform, you need to have a clear picture of what IGTV is.

This is a dedicated app from Instagram that allows users to watch longer vertical videos. Although IGTV is a dedicated app, videos posted on IGTV can be viewed by Instagram users from the parent app.

With more than a million Instagram accounts active every month and a good fraction of these following at least one business account, IGTV provides a unique opportunity for brands to reach out to their target group.

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Why Should Brands Focus on IGTV?

Here’s why you should focus on using IGTV as a marketing weapon.

Highly Immersive Videos

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As a brand, you need to realize that internet penetration and easy access to smartphones have paved the way for a major section of video viewers to be mobile users.

IGTV is a dedicated platform that is designed to cater to the interests of such users.

Fullscreen, a vertical video format that is most convenient for mobile phones, is the only format supported in IGTV.

By showing your promotional video in a format that your customers are comfortable in will increase the chances of them watching the video.

Permits Long-Form Content

While Instagram has one of the best reaches, under the conventional scheme of things, the challenge for marketers was the fact that feed videos would have a maximum duration of 60 seconds, whereas videos in Stories would be only 15 seconds.

With IGTV, there is no restriction about the length of the video, thereby allowing brands a lot of creative freedom concerning the type of videos they want to come up with.

Increases Your Brand Reach

Unlike most other apps, IGTV one does not need to search for the type of content that they want to see. Rather, just like the television, it starts playing the video the moment one opens the app.

Based on one’s past viewing experience (and the use of channel tabs like For You, Continue Watching, and Following), the app helps a user watch videos of their choice.

As a brand, the algorithm of IGTV will automatically help you to reach out not just to your customers, but also to those who might like the type of content that you produce. Things like this will go a long way in helping you reach out to a wider audience.

It is a More Interactive Form of Conventional Television

IGTV gives the user the best of both the worlds in the sense that although you do not have to search for videos for it to begin playing, the app does allow you the luxury of sharing a video of your choice with one’s peers.

Considering that a long-form of the video is more engaging than any other type of content, chances of your customers reacting to your videos by liking and sharing them is also very high.

As per IGTV’s internal algorithm, the higher the engagement in a video, the more it will be shown to viewers, and that way, you enter a loop of active customer engagement.

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You Connect With Your Instagram Audience while Attracting Newer Viewers in IGTV

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The advantage of IGTV is that although it is a different app, people who follow your Instagram channel will automatically see your videos.

That way, while you begin your journey of attracting new followers in the IGTV app, you will already be armed with the support of your existing Instagram family.

How to Use IGTV to Exceptional Marketing Benefits

Having established that IGTV can help drive your marketing strategies, the next step is knowing what you need to do to leverage the power of IGTV.

Luckily, you do not have to be an experienced video maker to make the most of this platform.

Test Before Ushering Innovation

IG stories provide an excellent tool for brands to explore ideas, formats, and themes.

If you want to try out something new, start by incorporating that in your Instagram Story and gauge the viewer’s response. If things go in the direction you had expected, you can then incorporate that on IGTV.

Shoot Videos in IGTV Format

IGTV was created for mobile viewing and focused on a vertical format. Although it does allow for horizontal viewing, most people still use IGTV in vertical full-screen viewing.

Shooting your video in portrait format will allow you to come up with an IGTV-friendly video. Such a video will have higher chances of being liked and shared on the platform.

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Do not Make the Video Unnecessarily Long

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IGTV permits the shooting and uploading of a long video. However, the fact remains that the average viewer today ahs a much shorter attention span and is highly unlikely to watch a video that is more than 5 minutes long.

As a brand looking to promote its product or service, you must keep your IGTV videos to 2-5 minutes long.

IGT is a relatively new platform and brands are still looking for ways to explore its full potential.

From creating teasers to create a buzz about an upcoming IGTV video to using countdown stickers on the brand’s Instagram story, there is a lot of experimentation that brands are engaging in.

With the diverse nature of IGTV, irrespective of the vertical your business is in, this platform can be used to drive home good customer engagement, and with it being a relatively new platform, brands are still looking for ways to explore its full potential.

From creating teasers to create a buzz about an upcoming IGTV video to using countdown stickers on the brand’s Instagram story, there is a lot of experimentation that brands are engaging in.

With the diverse nature of IGTV, irrespective of the vertical your business is in, this platform can be used to drive home good customer engagement.

Click Here – How InVideo Follows “Rule #1” To Help You Create Compelling Videos Quickly

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