How to Use Instagram Live to Grow and Engage Your Followers For 2022

nstagram Live is a great way to interact with your followers in real time. Preparation and management of questions and comments are vital to a successful livestream event, which will make your IG Live even more interesting. Avoid broadcasting live too frequently, getting into arguments with your followers, or coming across as excessively aggressive.

Every content creator must consider how to build their audience and keep them engaged at some point. Join the webcast now. Instagram Live broadcasting is a great method to interact with followers in real time. Hosting a livestream is also an excellent method to demonstrate your originality. But first, we’ll go over how to prepare for an Instagram Live, how to go live on Instagram, dos and don’ts, and what to do afterwards. 

But first, let’s go through what Instagram Live is.

How to Go Live on Instagram in 2022: The Full Beginner's Guide

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What Is Instagram Live?

Instagram started the live stream in 2016. A user can go live at any time and broadcast to all of their followers in real time.

What’s the best part? It’s a piece of cake.

All you have to do is open the Instagram app on your phone and select “Live.” It’s worth noting that without third-party software, you can’t stream live from the desktop app.

Related Article: Live Streaming on YouTube in 2022 – Beginner’s Guide Made Easy

Why should you utilize Instagram Live?

Instagram Live is a simple and effective way to interact with your audience. Showcase your work, perform, ask and answer questions, and receive real-time response from your audience.

This connection leads to more engaged followers, as well as a better understanding of what they like about your content. Instagram Live is an excellent way to keep your fans interested in your page. 

So, how should you spend your livestream time? 

Here are a few suggestions.

Ideas for IG Live

With your IG Live, you may be as creative as you want. Do you want to show off your finished product or a work in progress? Make it happen. 

If you’re an artist, for example, show off your skills in real time. If you’re a photographer or filmmaker, take your fans behind the scenes of an amazing location or project to show them how you work. 

Why not let your followers know when you have a new item if you have a product or a shop? 

A question and answer session on Instagram Live can be as simple as that. You might wish to cooperate with another social media influencer and go live together once you’ve done a few broadcasts.

You’ll be able to reach twice as many people this way. 

Here’s how to get ready now that you’ve got some ideas for what to broadcast.

Getting ready to do an Instagram Livestream

So you’re probably wondering how to live stream on Instagram right now.

First and foremost, make sure you have all of the technical aspects of live streaming ironed out far ahead of time. The last thing you want to be doing is fiddling with your phone rather than communicating with your audience. Make sure your phone is charged and consider using a tripod to free up your hands.

You should also prepare your setting and conduct a practise recording session. After that, double-check your lighting and audio. Is it going to be excessively bright, dark, or loud?

For the finest webcam lighting setup, consider adding a light or two, or even employing a microphone connected to your phone. 

Now it’s time to talk about the technical aspects of your show. Here are all of the Instagram video settings you should be aware of.

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What is the best way to go live on Instagram?

On an iPhone or Android, here’s how to go live: 

  • In the top right corner of the Instagram app, tap the “+” button.
  • Select Live 
  • On the left, you may add a title and branded partners, choose a nonprofit to give to during a fundraising, select a broadcast audience, and even practise a live broadcast for yourself. The final decision is whether or not to broadcast live.
  • If you like, you can apply a filter. 
  • In the centre, press the Record button.

How to go live on a desktop PC: 

Because the platform only permits live broadcasting from mobile devices, you’ll need a third-party app to go live on your desktop. 

While there are third-party programms that allow you to do an IG live on your PC, they are not advised because they violate Instagram’s rules and conditions.

The method you use to go live on Instagram is entirely up to you, but first-timers should opt for the cell phone option.

Related Article: Essential Filmmakers Guide – Building A Film Gear Kit For Less Than $1000

How to get the word out about your Instagram Live event

Allow plenty of time for your followers to tune in before going live.

Make a poster publicising your livestream as well as what you’ll be doing during it. Similarly, promote your event with Instagram Stories, Posts, or even a preview video on Reels or IGTV.

You should also ask questions to engage your audience. What do you think they’d like to hear about during your broadcast? To find out, use the Story inquiry sticker!

Promote your Instagram Live event across all of your social media platforms, including Facebook, Twitter, and TikTok. Make sure you do it multiple times during the day so that as many followers as possible see it and tune in.


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When is the best time to go live on Instagram?

instagram live

Your Instagram statistics will determine the optimal time to go live.

Find the days and hours when your followers are most engaged using IG Insights. You’ll get the most engagement if you can broadcast.

You may have to get up early or stay up late if the majority of your fans are on the other side of the planet, but it will be worth it!

Taking care of comments on your livestream

You can either turn off comments before going live or prevent specific users from commenting after you’re up and running.

To avoid annoyances and hecklers, you might want to lay out the rules of commenting before you start.

If you opt to keep comments open, be sure to mention the user’s name and thank them for contributing in your response.

After your broadcast, what should you do?

instagram live

Now that you’ve figured out how to make an Instagram Live, what should you do next?

Your live broadcast will not be saved automatically by Instagram, so make sure you download it or choose the “save to IGTV” option.

Then, by posting it on your Stories, you can continue to increase audience. If your livestreams are a series of instructional videos or otherwise thematic, this is something to think about.

When it comes to going live on Instagram, there are a few things to keep in mind. 

Do’s:

  • Make sure you’re ready! 
  • Make sure to publicize your event well ahead of time. 
  • Pose questions to your fans ahead of time that you will answer during your Instagram Live. 
  • Please charge your phone. 
  • Set up a good lighting and sound system in your “recording studio.”
  • Keep in mind the 60-minute time constraint. 
  • Broadcast on a day/time when the majority of your followers are most likely to be awake and tuned in. 
  • Create a plan. 
  • Rehearse 
  • When responding to comments, use your followers’ names. Be kind and instructive. 
  • Promote your business but avoid being pushy. Have fun!

Don’t: 

  • Broadcast incessantly or without a clear objective. Make it a memorable occasion! 
  • Live in a noisy environment where your followers won’t be able to hear you. 
  • Too much movement or shaking of the phone 
  • Engage in squabbles with your followers 
  • Fail to give information that is interesting or relevant 
  • At ungodly hours, don’t broadcast 
  • Don’t come across as very salesy 
  • If you don’t interact with your live audience, you’re wasting your time.

Frequently Asked Questions (FAQs) regarding Instagram Live 

instagram live

What is Instagram Live and how does it work? 

Use the Instagram app to broadcast at any moment and interact with followers who join in real-time. 

Is it possible to go live on Instagram? 

Yes. When it comes to doing an Instagram Live, there is no limit on how many followers you can have. 

What’s the difference between Instagram Live and Instagram Television? 

IG Live is streamed live, while IGTV is pre-recorded and then posted. 

What is the maximum amount of time you can go live on Instagram? 

An Instagram Live has a 60-minute time limit. 

How can I make Instagram live available on IGTV? 

Select “Share to IGTV” when your live stream is finished.

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Conclusion

You now know how to use Instagram to go live. It doesn’t have to be tough to live stream. Follow our advice and come up with new ways to market your Instagram Live channel, page, brand, craft, service, or personality!

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About the author: Trent (IMDB Youtubehas spent 10+ years working on an assortment of film and television projects. He writes about his experiences to help (and amuse) others. If he’s not working, he’s either traveling, reading or writing about travel/film, or planning travel/film projects.

How to Go Live on Instagram in 2022: The Full Beginner's Guide

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