Some graphic designers don’t realize the power of a well-crafted tagline to help businesses make an impact in the market. But, a great tagline is essential to creating a compelling brand that sticks with customers. Taglines accompany businesses’ names, expressing their tone and mission with personality and flair.
Creating an unforgettable tagline isn’t easy, but it’s worth the effort. A well-crafted tagline will make a lasting impact on customers and be remembered long after their first impression.
So let’s get creative together and break down how to craft a compelling and emotionally vibrant tagline that’ll take your clients’ success to the next level. And in this article, we’ll leverage our experience offering excellent company naming services to discuss how you can create an unforgettable tagline for your clients that’ll be so good it’ll leave a lasting impression on their audience.
Four Tips on How to Get Creative With Your Client's Tagline
Think of Catchy Phrases That Show a Unique Aspect of Your Client’s Business.
Every designer needs to understand how to create taglines that stand out and grab the attention of potential customers. And yes, crafting the perfect tagline requires understanding the unique mission of your client’s business and the things that make it stand out from the competition. Think of taglines as a hint of the promise your client’s business is making to its customers.
Start by making a list of words describing your client’s mission and what sets them apart. This will help you develop creative and unique ideas. However, it’s essential to make sure the tagline relates to your client’s brand image. You can’t force a tagline that doesn’t make sense within the context of a specific brand image, event, or holiday.
For example, JCPenney’s tagline, “When it Fits, You Feel It,” was released on Valentine’s Day during the 2014 Winter Olympics. This weird tagline made customers cringe because it didn’t relate to the holiday or the Olympic event itself. JCPenney’s marketing campaign would have made more impact if they’d chosen a tagline associated explicitly with either romance or the Olympics.
Make Sure it’s Relevant to Your Client’s Audience.
When creating a tagline for your client, consider the emotions and desires of their target audience. Connect with them deeper by having the tagline invoke a sense of adventure or nostalgia that resonates with their audience.
For instance, Old Spice’s tagline is ‘The original. If your grandfather hadn’t worn it, you wouldn’t exist.’ The reconnection with a younger audience has been accomplished successfully, enabling them to relate to something that was once enjoyed by their grandfathers.
On the other hand, Disney perfectly captured the whimsical and carefree nature of its customers with the tagline, “The Happiest Place on Earth.” Creating the perfect tagline involves understanding your client’s target audience and using that knowledge to craft something that speaks to them. Are you up to the task?
Make Sure it's Meaningful.
Finding the best colors that communicate your client’s tone is superb, but you must turn up the heat and power your designs with an equally magnetic tagline.
Your taglines should communicate an appealing message that’s emotionally vibrant and descriptively clear. Whether it’s a phrase that packs a punch or a pun that sticks with ’em, have some fun creating taglines that evoke feeling and drive home your brand’s core offerings.
For instance, if your client is focused on environmental sustainability, consider using a tagline like “A Greener Tomorrow” or “Making Waves for the Planet.”
Also, one of the best ways to highlight your client’s unique selling proposition is to take a page from the brand books of successful brands like M&M’s and create a fun tagline like “Melts in your mouth, not in your hand.”
When you start with the domain, most taglines will grab attention and provide a clear message, setting the tone for your brand and delivering on the promise of a memorable experience.
Research Your Client’s Competition.
At first, developing something truly unique and impactful is challenging. But with some research and the right inspiration, you can craft a tagline with an extra zing.
So, take a step back from designing and examine your competitors’ taglines. Ensure you draw inspiration and understand why their taglines work, what makes theirs memorable, and how to craft something better for your clients.
Also, when researching their competition, look for potential trademark conflicts. You may need to come up with a different tagline if another company has already registered a trademark for a tagline that’s too similar to the one you’re considering.
Remember, your tagline should encapsulate the spirit of your client’s company and be something you can be proud of. Make it memorable and meaningful; it’s the cherry on top that’ll have your client’s audience coming back for more.
Apple’s tagline “Think Different” is memorable and communicates the company’s commitment to innovation and creativity. While Nike’s tagline, “Just Do It,” conveys a sense of determination and resilience.
Find a Great Tagline Today
The work of a graphic designer is so much more than just visually appealing designs. It’s about crafting a powerful message that will engage, captivate, and stir the emotions of your client’s customers.
So, to create taglines that make an immediate impact, remember to dig deep and think outside the box. Let your ideas and imagination run wild and create something that will leave a lasting impression.
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About the author: Trent (IMDB | Youtube) has spent 10+ years working on an assortment of film and television projects. He writes about his experiences to help (and amuse) others. If he’s not working, he’s either traveling, reading or writing about travel/film, or planning travel/film projects.
