Successful businesses can only function with effective marketing strategies. It acts as a bridge between a business and its clients. However, most would agree that meeting the high expectations of modern consumers has made marketing more difficult than ever before.
Considering this, investing in video creation is one of the most potent promotional strategies your business can use. This begs the question, though: why? Well, in this piece, we will discuss the most compelling arguments for why businesses should invest in video production.
Explains the Inexplicable
Do you offer a service that is difficult to describe? Is there a pleasing aesthetic to your offering? Selling such things may be challenging, particularly when limited to written explanations. Customers may be quickly and easily linked to your product and its major advantages with video content demonstrating the product in action.
As folks at the Singapore motion graphics and animation company state, with proper use of visual effects, the impossible is made possible. A product’s value may be effectively communicated to prospective buyers via video.
Attracts More Traffic
If you’re not employing corporate video creation, you’re missing out on a vast pool of prospective customers since videos account for more than 60% of all internet traffic. Video content increases the likelihood that a website will be visited by 75%; more visitors equals more revenue. More people will talk about it on Twitter, Facebook, and other platforms. Social media users are seven times more likely to post a video than an image or link.
Boosts Your Sales
The most crucial reason why video is essential for your company is the financial bottom line. After seeing a product video, the majority of customers are more inclined to make a purchase. Marketers specializing in creating videos say their products consistently outperform the competition. The truth of these statements does not need statistical proof. Recall the most recent time you made an online purchase.
Before buying anything, it’s important to have a good look at it and understand how it operates. Your clientele will feel more at ease with their purchase if they are presented with consistent images. The use of videos may raise conversion rates and ultimately revenues.
Beats the Competition
To compete, your company requires video. Video-using rivals have an edge in marketing. Avoid falling behind these firms. Competitors will gain market share if you don’t use video. If your rivals aren’t utilizing video, your material will stand out and attract interested visitors. Video footage stays online and attracts prospects forever.
Search Engines Love Videos
Visitors will wind up staying on your website for a longer period of time if you include videos and embed them. The length of time a user spends on your website is a signal to search engines that the material there is valuable. If your website has an embedded video, there is a statistically significant increase in the likelihood that Google will place it at the top of search results by a factor of 53.
There is simply no room for doubt: your company needs video. If you want to keep your company afloat in today’s digital world, video is a must. The list of ways in which video benefits businesses is getting longer by the day, but there is a handful that sticks out in particular that we hope you’ve learned to appreciate after reading this article.
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About the author: Trent (IMDB | Youtube) has spent 10+ years working on an assortment of film and television projects. He writes about his experiences to help (and amuse) others. If he’s not working, he’s either traveling, reading or writing about travel/film, or planning travel/film projects.
