The Latest Video Trends Content Creators Should Watch Out For In 2023
The filmmaking and visual narrative landscape for creating content has changed dramatically in the last 5 years or more. Anyone may be a content creator and submit videos to their social media streaming channels now that cameras are more portable than ever before, such as the latest smartphones and action cameras.
It’s difficult to stay up with the current video trends in order to attract an audience that is continuously changing, especially with so many content creators producing content on a regular basis. Because video trends are continuously evolving, so are the demands for the most up-to-date music and stock footage.
If you want to keep on top of social media video trends, this article will outline the most recent video trends that content providers may expect in 2022.
Latest Video Trends Content Creators Should Watch Out For In 2022
Short-form videos
I’m not sure whether you’ve noticed, but people these days are exceedingly busy, and their attention spans have shrunk dramatically. Social media video platforms, if you haven’t noticed, do. As a result, normal TikTok or Instagram stories are becoming shorter in length. Content makers are now uploading 15- to 60-second videos to get their message across before moving on to the next video.
This doesn’t mean you can’t make videos longer than 60 seconds on these platforms; all you have to do is make sure your message is clear, concise, and to the point.
To hold your audience’s interest if you’re using TikTok for your content, your films must be polished and well-thought-out within 60 seconds. Keep in mind that the bulk of TikTok’s audience is under the age of 25, but the platform is attracting an increasing number of adults, expanding your brand’s reach over time.
YouTube shorts is another platform where content providers can share their videos. YouTube shorts is essentially TikTok on YouTube, complete with all of TikTok’s tools and features.
The issue I see with YouTube shorts is that the YouTube audience is accustomed to seeing content horizontally, as is the case with most traditional tales. As a result, YouTube viewers may not be ready for vertical viewing, such as TikTok on the site.
Instagram is another network that is always adjusting and changing to meet the needs of its users, and you are now seeing more videos than photographs on the platform. As a result, 2022 may be the year for Instagram to abandon its photo-centric platform in favour of video, as their main competitors have done.
Mobile filmmaking
This blog website has a lot of content about filmmaking. Many of these articles are on professional cameras, lenses, and filmmaking tools and how they can help you better your filmmaking. However, all you need to generate outstanding social media material is a wonderful smartphone and a few smartphone accessories when it comes to shooting movies for social media sites.
Smartphones have improved to the point that video captured with a smartphone can almost match the quality of film produced with a professional camera in recent years.
Do you really need a high-budget camera to produce high-quality TikTok videos when you consider how social media content is consumed on a smartphone or laptop screen? If you’ve seen the videos made by the latest social media stars, you’ll realise that they can do incredible things with their iPhones.
The year 2022 will be no different, especially if devices like the iPhone 13 Pro, Sony Xperia Pro, and Samsung Galaxy S21 Ultra continue to be released. They have some of the greatest smartphone cameras, and with the right phone camera accessories, they can transform into a full-fledged portable filmmaking kit.
Vertical videography has become the new normal, as smartphones have become the preferred tool for content creators to create and view videos. Because today’s new generations are accustomed to watching videos in this format, vertical videos will become the new standard. Horizontal videos may be regarded as ‘bizarre’ in the future. If you want to keep on top of video trends and expand your audience, learning the fundamentals of vertical filming will help you improve your films.
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Editing On A Smartphone
The bonus with filmmaking and content creation using a smartphone is that you can start and finish your videos without other tools. All you need is to download the right apps, you will be able to film, plan, create storyboards, edit, color grade, and add effects.
Here’s a sample list of apps that I use when I am shooting video for creating content that will make your life easier if you produce content with your smartphone: Studiobinder, for everything related to planning, Shot Lister, FiLMiC Pro for professional filming, LumaFusion, Splice, or Adobe Premiere Rush for editing. If you are not ready to add Adobe Premiere Rush to your smartphone just yet, popular smartphones today already have built-in editing tools downloaded on your smartphone now.
For example, the Google Pixel 6 Magic Eraser feature allows you to remove undesired background elements, and the iPhone 13 Pro’s Cinematic Mode lets you select the desired depth of field even after shooting.
Niche Market Video Trends In 2022
Some video trends last longer than others, just like fashion trends.
Flash mob videos, mannequin challenge films, Harlem Shake videos, hyper-lapse travel videos, and other types of videos have all been used in this way. These video trends had their time in the spotlight, but once they’ve been overused and their impact has faded, they’re gone for good. So, what are the forecasted trends for the year 2022?
While there is no way to predict what new trend will emerge this year without a crystal ball, we can get a good idea by looking at what is currently trending.
If you want to increase the number of people who watch your videos on social media, here are some examples of popular videos right now:
Live video streaming – Live videos offer a sense of closeness to your target audience. Also, with many people constantly connected to their smartphones, it’s extremely easy to join a live video and watch it from pretty much anywhere. These types of videos work perfectly for content creators looking to build an audience and establish a sense of trust with the viewer.
Shoppable videos – When you see a static ad on a website selling a product if the image interests you, and you click on the ad to shop the product, shoppable videos offer the same type of result. When a viewer watches a video, usually in a commercial form, and they click on the elements shown they will be directed to a page to buy the product directly. All these kinds of interactive videos, where you do something actively, could be the direction we all may start seeing more and more over the next few years.
Review and testimonial videos – When you are ready to purchase a product on Amazon, do you look at the reviews first before buying? If so, then you will understand how powerful reviews are for a product. With everything being done online since the pandemic, everything from shopping for a product to research on things to do on a vacation, people are always looking for feedback and real testimonies about a product or service to ensure they are making the right decision. If you can build trust with your audience on particular niche products, and never mislead them, you will be able to build strong following.
Tutorials – Do you subscribe to a few social media influencers that always have amazing DIY tutorials on the interests you like? I subscribe to several filmmaking youtube channels that offer content to help me in my journey to become a better filmmaker. If you have a niche for your social media content that you can give video tutorials about particular products or DIY projects, you will be able to attract new clients or generate loyalty with existing ones. Why? Because these types of videos are aimed at a specific niche, people will love the value of these videos and watch them.
Health, fitness, food videos – These marketing trends are mainstays for video marketing, and with the pandemic never really going away, users are always concerned about these topics. People are always looking for ways to stay healthy at home with nutritious meals, home gym fitness, and more.
Video marketing trends in 2023
If you are a content creator focused on filmmaking or social media campaigns, it’s good to have a plan of attack before filming anything.
One of the most effective ways to plan your videos is to first determine your objectives and target audience. What are your objectives? Are you trying to attract new consumers or improve interaction with your current viewers? Are you establishing a viewership base? Are you trying to sell a product or provide consistent content for a channel?
These decisions will determine the timing of your campaign, the budget required, the best type of video to use, the actions to take, the style to use, and so on.
Some stylistic directions are more effective in attracting new viewers these days, so try to concentrate on graphics and music wherever possible. A voice-over will perform worse than text and visual effects.
Finally, make good use of tags and other tools. Each social media network has its own set of rules and algorithms, and some of them are more effective than others.
Is there anything new you’ve discovered about the upcoming video trends for 2022? Or do you already have knowledge of the facts mentioned? Focus on your needs, planning, ideas, and execution in order to be successful in 2022.
Remember that your smartphone can do all you need to create high-quality content. So begin by researching your competition, watching as many trendy videos as possible, taking notes, and then incorporating everything into your ideas.
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Includes:
- Gorilla Pod Mobile Rig
- Beamo Mini LED
- Wavo Mobile microphone
- Audio cable for mobile phone & camera
- Apple MFI certified lightning connector
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About the author: Trent (IMDB | Youtube) has spent 10+ years working on an assortment of film and television projects. He writes about his experiences to help (and amuse) others. If he’s not working, he’s either traveling, reading or writing about travel/film, or planning travel/film projects.
