Video has become an essential component of marketing. It is a great way to connect with customers. Videos are a way for businesses to provide value to their target audience. In this article, we will discuss video production and video studios.
Video Production Studio
Video is a way to tell your story and move your audience. Using video is one of the strongest ways businesses can convert their audience. This applies to any type of business or industry. You want your videos to look professional, stand out, and be memorable.
Use plenty of light
Lighting can make all the difference in your videos. It should be one of your top priorities when you’re creating videos. The lighting can give your video a professional look or an amateurish look. When filming outdoors the sunlight is your friend. If you’re filming indoors you’ll need to be more intentional about how you use lights and where you place them.
Use a clean background
A cluttered and messy background is distracting. This will make your video look unprofessional. A simple way to avoid this is to use a solid-colored background. Be sure your subject is standing away from the background so as not to cast shadows. Do not film with a window or another reflective surface in the background of your shot. Keep your background clean.
Choose a good video editing software
Video editing software has come a long way. There are so many options available. Some simple video editing software options include iMovie and Camtasia. There are also more professional options such as Adobe Premiere Pro and Final Cut Pro. Some key features to look for in video editing software include the ability to add text, the ability to trim and crop videos, scene transitions, and a library of stock videos and sounds.
Keep your editing simple
It’s always fun to play around with video editing features. However, this process doesn’t have to be complicated. The simpler the better when you want to give your video a professional look.
Plan your videos in advance
Planning your videos ahead of time will ensure that the quality of your content is just as good as the quality of your footage. Always begin by defining your purpose and asking yourself what you hope to achieve. Next, make sure you’re reaching your target audience. After you’ve thought through your goals, create a storyboard and script. Don’t be afraid to rearrange and make edits as needed. You don’t want to ramble.
Prioritize crisp and clear audio
The audio of your video is the most important part of your video. People are more willing to watch a shaky video but skip videos with poor audio. Investing in a good microphone should be a priority. Set up your microphone close to the subject and be aware of noisy, distracting background noise.
Avoid shaky footage
Shaky video footage will quickly make a professional video look like a home video. This can also make your audience feel seasick. Since holding your camera still is a challenge, a tripod or sturdy surface is your best bet. Once your camera is set, try not to move it. Panning the camera around too much can be distracting and make your video look unprofessional.
Shoot from a variety of angles
Filming from many angles gives your video variety. This technique is perfect for how-to videos, product demos, and a video showing something other than just talking.
Video Studio
Video allows nearly endless creative possibilities. Videos are integral to online platforms. Whether it’s on YouTube or TikTok, it’s essential to set yourself apart. One way to do this is by using a unique backdrop.
Public art
Whether you live in the city or a small town, there will most likely be a district or two highlighting local street art. Murals make for a great background option. The art is usually quite colorful and unique. This makes an interesting backdrop for your video. Public art is perfect for music videos. It gives the video a livelier look.
Academic settings
Perhaps the topic of your video is academic. In this case, you could do your video shoot in a library or some academic setting. A local university or high school is perfect for an academic backdrop. College campuses are generally well-landscaped too.
Farm fresh
Farms also make for a unique backdrop. Farms tend to be a calm environment. Their cornfields and silos are picture-perfect, beautiful backgrounds. Also, everyone loves baby farm animals. If you time your video right, you could even include some animals. You can also use your video editing software to remove distracting background noise.
Park playground
Is your video kid or family-oriented? If your answer is “yes” consider using a park playground as your backdrop. Playgrounds are notorious for vibrant colors and a variety of textures. Many playgrounds have splash pads, swing sets, tunnels, and rock climbing walls. These various places can add to and liven up your video shoot.
Pre-fab production set
There are many places where you can rent a production set. These sets are generally customizable which gives you the freedom to use your creativity. Renting a production space usually comes with props, lights, and exciting and neural backgrounds.
Mechanic’s yard
Vintage vehicles in various states of disrepair make for another unique setting to film your video. Restored cars are also good but there’s something about a junkyard that adds an interesting backdrop. Also, almost every city has at least one site with discarded metal parts.
Neon glow
Now that you have the camera and action plan, you need the lights. Rather than relying on standard and artificial or natural lighting, find a place with neon heavy lights. This could be a nightclub, skating rink, and city lights. Neon lights alone make for an interesting backdrop.
Finally, your videos don’t have to be dull or boring. Video production requires planning and creativity. Next time you’re creating a video, consider all your backdrop options. Best of all, you can use multiple backdrops to make some videos even more unique.
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About the author: Trent (IMDB | Youtube) has spent 10+ years working on an assortment of film and television projects. He writes about his experiences to help (and amuse) others. If he’s not working, he’s either traveling, reading or writing about travel/film, or planning travel/film projects.
