How to Monetize Your YouTube Channel – 5+ Effective Strategies
Are you a YouTuber wanting to take the YouTube platform seriously and start making money from YouTube? To be a professional YouTuber, you need to create amazing content, have a lot of views, and have a loyal audience, so you can eventually begin monetizing your channel.
To simplify monetization for creators, YouTube offers its YouTube Partner Program.
While many YouTubers earn money through affiliate links in their video descriptions, having the ability to monetize videos or live streams via YouTube are a huge stage for any content creator’s path.
To achieve content monetization as a YouTuber, it requires time and effort to be able to achieve one or many of the YouTube Partner Program goals. We will discuss this further in the article.
The good thing about YouTube content monetization for YouTubers is there are a few different monetization paths available to take. While there are several ways to monetize YouTube content, there are things to think about while trying to monetize your channel.
Below, we will discuss things to think about in monetizing a YouTube channel. We will discuss finding a target audience, why a YouTuber wants to monetize their channel, and how they can do it. We will also discuss some pros and cons of YouTube monetization.
Are you ready to learn How to Monetize Your YouTube Channel with some simple strategies? Then let’s begin!
How to Monetize Your YouTube Channel
Techniques and Practices
If you are a blogger, vlogger, or any other content creator looking at building a YouTube channel to make money, there are many different things YouTubers should know before monetizing a YouTube channel.
Items to pay attention to while building and maintaining a YouTube account have to do with marketing and branding, while other things are connected to eligibility, guidelines, and best practices.
I know this may seem like a lot to think about, but if you are serious about creating a YouTube channel so that it can be later monetized, you will be glad you put the work in.
One of the most important things to understand is how to qualify for the YouTube Partner Program, YouTubers must live in a country or region where this is an option. Click here to see if your country is eligible.
Now here is some important advice that I wasn’t aware of until recently that many new YouTubers should understand, don’t monetize and enable ads immediately.
Why? Because the recent YouTube update restricts creators from monetizing until their channel has more than 4,000 valid public watch hours in the last 12 months, and more than 1,000 subscribers. So when you see people on TikTok pushing side-hustles about monetizing YouTube videos and the amount of money content creators are making, it won’t happen overnight.
Plus, YouTubers must have a linked AdSense account (more on this below in the “Monetizing Content” section). I know this sounds restrictive, but the positive about this rule is it frees you up to focus on your channel’s content. It allows you time to build an audience and log views before monetization. And when you are first starting off with YouTube, it’s about creating high-quality content, and building an audience first, then you can think about making money on YouTube later.
What if your channel already has hit these hits these YouTube benchmarks? My suggestion is to think about holding off on monetization if you believe you don’t have the time, resources, and skills to put out consistent, high-quality content. Some YouTubers will be ready, while others won’t. Just make sure you don’t rush yourself if you don’t have to.
Related Article: How to Start a YouTube Channel (Complete Guide)
Uncovering your target audience and niche
If you understand marketing, then you should already know ways to find your audience for your YouTube channel, but if not…read on.
The first thing to do is understand your niche, and the type of audience your content attracts. The viewers you are trying to acquire are called a “target audience”.
For instance, if you are want to focus on Health and Wellness, your target audience might be individuals interested in taking care of their mind, body, and spirit. Focus on sub-niches in this market like personal care, nutrition, preventative medicine, and alternative medicines. If you’ve bought a gluten-free product from the grocery store, you’ve contributed to the health and wellness market.
If you’re a gamer, you could decide to target a younger audience and the games they like, such as Fortnite or Minecraft. Another possibility is to launch a gaming channel that focuses strictly on a variety of subsets like mobile gamers, PC gamers, console gamers, tabletop gamers—the list goes on.
By finding the right target audience, you will be able to produce unique and appealing content that will help you build a fanbase. Once you find your targeted fanbase, this is where various monetization streams can be built.
If you want some helpful advice, to build a broader reach to help monetize your youtube channel properly you need to pay attention to the content you are creating. Why? Because YouTube can place a yellow dollar sign on any videos that are deemed unsuitable for all audiences.
So any videos with profanities, shocking content, misleading thumbnails, and controversial opinions won’t be able to generate as much revenue because only a limited number of advertisers will be featured on the channels.
Related Article: 5 Important Steps To Be A Successful YouTube Video Creator
Production + optimization
One trait of most successfully monetized YouTube channels is that the audio and video are done well. Have a look at YouTubers in your niche and see how refined audio and video are in the videos, and figure out what works for them to deliver a presentation that draws viewers.
While you study the competitors in your niche, figure out what styles would be best for your personality, theme, and interests to deliver stellar content to drive results.
When advertisers search for channels to advertise on, they look at the metadata that leads them to customers. This is expected for internet advertising. So, if you want to grab advertisers’ attention, give your videos the titles, descriptions, and YouTube tags that will enhance your channel’s search engine optimization (SEO).
YouTube monetization rules
Before you can monetize your Youtube channel, each channel must be reviewed to make sure it is following YouTube’s monetization rules. Once a YouTuber has signed the YouTube Partner Program terms and connected to an AdSense account, their channel automatically enters a review queue.
Once under review, YouTube’s automated systems and human reviewers review a channel’s content to check if it follows all of the platform’s guidelines.
During this review, YouTube checks that creators are following its Community Guidelines, Terms of Service, Copyright, and Google AdSense program policies. And if YouTubers want to monetize content, they must also meet the platform’s advertiser-friendly content guidelines.
The Community Guidelines restrict spam, nudity, hate speech, cyberbullying, and other harmful or deceptive content.
AdSense guidelines, on the other hand, prevent things like repetitious content, where multiple YouTuber videos seem almost identical; or reused content, which is content recycled from another YouTuber’s account.
So, if you’re looking for a solution to this copyrighted material, check out Videvo subscription libraries of music, sound effects, and stock footage site.
The review process typically takes a month to complete. If your channel is rejected from the YouTube Partner Program, creators can re-apply in 30 days. YouTube has an FAQ section that details how creators can strengthen their applications. Note that YouTube does a review periodically to ensure that YouTubers are sticking to YouTube’s monetization rules.
Related Article: 15+ Best Royalty-Free Sound Effects Websites
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If you have seen video content from the most popular YouTubers today, you can see that they all make money off YouTube from ad revenue. The majority of ad revenue generated from YouTubers comes from the ad model (AdSense).
AdSense is widely used by YouTube’s parent company, Google, and it allows content creators to run ads for making money on YouTube either at the beginning or throughout points of a video.
Not only can YouTubers generate money from AdSense, but YouTubers can also monetize their content by running paid product placements and endorsements. But something to keep in mind with this type of advertising is that you must notify YouTube and viewers of this in advance.
Another way to Monetize Your YouTube Channel is by using the Paid Content feature. The Paid Content feature allows YouTubers to sell access to viewers for a specific piece of content. Content creators set the price and then split the revenue with YouTube.
The only problem with Paid Content is if you’re building your channel it may not go over well with an audience and limit your viewership and subscription.
If paid content is not for you, you may want to look into using the platform Patreon instead. Patreon allows a more direct relationship between the creator and fans (patrons), where YouTubers can offer their audience merchandise and special content for either a subscription or individual release fee.
Channel Membership is another popular way of monetizing YouTube content. In this setup, viewers join a channel through monthly payments, which allows them to get members-only goods like badges, emojis, and other things of value. With the Merchandise Shelf, YouTubers can sell their own branded merchandise much like a merchandise table at a musical concert selling swag like t-shirts, keychains, toys, and other collectibles.
If that type of monetization is not your thing; you can use other money-making methods like Super Chat & Super Stickers. This form of generating money allows viewers to purchase chat messages that are highlighted in a YouTube live-stream chat feed; and YouTube Premium Revenue, which gives YouTubers a cut of a YouTube Premium subscriber’s subscription fee when they watch the creator’s content.
Side Note How To Monetize Your YouTube Channel: Something to keep in mind when using these monetization types is that they include their own set of guidelines, and each type has a subscriber or view threshold that is required for monetization eligibility.
Become an affiliate
One of the best ways to on how to monetize your YouTube channel if you haven’t been approved for the YouTube Partner Program yet is to become an affiliate.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
You can also become an affiliate of a brand like Amazon and post an affiliate link under your YouTube video. You earn money whenever someone becomes a subscriber through your link.
If you’re interested in becoming an affiliate, click the highlighted links above to sign up and begin promoting products via your YouTube channel.
Related Article: 15 Best YouTube Tools Creators Need to Help Grow Their Channel
With each of the different types of ways on how to monetize your YouTube Channel, there will always be some pros and cons to evaluate before you start.
Let’s take live-streaming and make money off of Super Chat & Super Stickers, for example, your viewers who pay for that service will probably expect to get some engagement. While this is certainly a cool feature, it does produce more work for YouTubers in this type of engagement that goes beyond simply making videos and publishing them.
Something that I want to stress again, that many TikTok influencers don’t mention in their quick rich scheme side hustles through YouTube monetization, is that if you want to make money that would replace a full-time income, a YouTuber needs to have at least a million views to see worthwhile profits.
As for Channel Membership, it may sound good, but YouTubers who make money off this strategy will need to build a rather large and loyal audience. While there are YouTubers that have done this, it doesn’t happen overnight. It takes hard work and commitment.
If you are a YouTuber thinking about selling merch and paid content, keep in mind that this is quite a bit different from creating and publishing videos. It means that YouTubers will start apparel and physical products business that can be intimidating.
While there are some great ways mentioned to Monetize your YouTube channel that will fit right for you, there is something else you should pay attention to if you want to monetize content on YouTube, and that is copyright claims.
If a YouTuber uses other people’s videos, photos, music, or any other content in their videos, then they run the risk of copyright claims and DMCA (Digital Millennium Copyright Act) takedown notices, and this is something that no YouTuber wants.
If you receive three copyright claims by using other YouTuber’s content it can lead to a permanent ban. And a ban means no more monetization.
An easy solution for YouTubers who want to use footage, music, and sound effects for their content is to consider a subscription service like Videvo, which offers royalty-free music and sound effects and royalty-stock footage from Videvo.
Having access to these audio-visual materials will help aspiring YouTubers create better content, not just for themselves but for their viewers without worrying about breaking YouTube’s monetization rules.
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About the author: Trent (IMDB | Youtube) has spent 10+ years working on an assortment of film and television projects. He writes about his experiences to help (and amuse) others. If he’s not working, he’s either traveling, reading or writing about travel/film, or planning travel/film projects.