Beginners guide to WHITE BALANCE: 5 Important Tips On How to nail it and why!

Beginners guide to WHITE BALANCE: How to nail it and why!

White Light Balance Highlights: What you think of as “white light” is actually a mixture of different wavelengths of light that vary in color and temperature. Different light sources emit light at varying temperatures (measured in Kelvin). You must accurately white balance your camera in order for white to appear as white and to avoid … Read more

Softbox vs Umbrella Lighting Showdown: Which of the following should you use to light your videos?

Softbox vs Umbrella Lighting Showdown: Which of the following should you use to light your videos?

Highlights – Softboxes and umbrellas both produce soft, diffused light on your set. Softboxes are more controlled and directional, as well as easier to modify, whereas umbrella light is similar to outdoor lighting. Umbrellas are frequently less expensive and easier to store and transport.  You’ve determined that it’s time to take the plunge and buy some … Read more

Key Lighting for Beginners: What It Is and How to Use It in Your Lighting Setups

Key Lighting for Beginners: What It Is and How to Use It in Your Lighting Setups

Highlights – The main light in your setup is the key light. A key light can be used alone or in conjunction with one or more other lights, but it is always the main one. A key light can be anything from a softbox to a ring light. When you first start understanding artificial light, it can … Read more

6 Basic Vlogging Lighting Setups: Lighting Tips for Vlogging

6 Basic Vlogging Lighting Setups: Lighting Tips for Vlogging

Welcome to the dazzling world of vlogging, where storytelling and charisma take center stage. In this era of content creation, where every frame matters, there’s one often-overlooked hero that deserves the spotlight – vlogging lighting. Picture this: you have a fantastic idea, an engaging personality, and a camera ready to roll, but the lighting? It’s … Read more

15 Best Filmmaking Apps – What are the best apps to use to maximize the quality of your smartphone camera?

15 Best Filmmaking Apps You Need Right Now

Best Filmmaking Apps You Need Right Now The best camera, as the saying goes, is the one you have in your hand right now – and more often than not, that camera is a small, flat rectangle that resembles a smartphone.  Since it’s becoming more common for filmmakers to shoot, produce, and edit video on … Read more

10 Quick Tips to Improve the Look of Your Videos

10 Quick Tips to Improve the Look of Your Videos

Improve The Look Of Your Videos Highlight: As YouTube and other video platforms become more competitive and crowded, it’s critical to stay ahead by leveling up.  These ten tips will instantly elevate your videos to the next level. We cover a variety of topics ranging from pre-production to post-production in the filmmaking process.  Small details, … Read more

Illuminating Brilliance: A 2024 Guide to Creative Lighting Tips for YouTube Videos

Creative Lighting Tips For YouTube Videos - How To Guide 2022

Creative Lighting Tips For YouTube Videos – How To Guide What makes a YouTube video stand out? For a video to stand out from just being a basic video to a great video depends on numerous factors coming together, and one of the most notable factors will always be great lighting. Great lighting will immediately improve … Read more

4 Popular Ways To Use Ring Lights For Impressive Lighting For Videos

4 Popular Ways To Use Ring Lights For Impressive Lighting For Videos

4 Popular Ways To Use Ring Lights For Impressive Lighting For Videos Ring lights are increasing in popularity in many industries today. You can purchase them on Amazon, Costco, and pretty much any retailer selling electronics today. Recently, I saw a ring light on sale at my local grocery store for under 20 dollars! Now, … Read more

Short, Sweet, Successful: A 2024 Guide to Creating and Monetizing YouTube Shorts

Create YouTube Shorts And Monetize Them - How To Guide 2022

Create YouTube Shorts And Monetize Them Lately, short-form vertical video has taken over how we watch videos on smartphones. With TikTok and Instagram stories focusing on short-form vertical video content, other video content platforms like Facebook and YouTube are taking notice. TikTok has become too much of a competitor to the big social media platforms … Read more

10 Creative Indoor Lighting Tricks For Better Video Content Filming

indoor lighting tricks and tips

10 Indoor Lighting Tricks For In-Home Video Content Filming Have you started a vlog, and uploaded your content to all the social media platforms out there to drive viewers and subscribers, but you notice that your indoor lighting needs improvement? When it comes to vlogging, all you really need to do is set up your … Read more